what we offer

Certificate in Retail Management - 3999 INR

Retail Management is the process which helps the customers to procure the desired merchandise form the retail stores for their personal use. It includes all the steps required to bring the customers into the store and fulfill their buying needs. Our results solution combines implementation support, capability building and state-of-the-art diagnostic and analytic tools so you can continually change.

Who Should attend

  • Retail Professionals
  • Mall Executives
  • Customer service executives
  • Mall operations
  • Store Managers
  • Counter sales representatives
  • F & B executives
  • Team Members
retail-mgmt

Module 1

Introduction to Retail Industry , Types of Retailing , Opportunities in Retail Industry.
Grooming standards , Customer Services , Product Categories.
Retail Framework and Retail store location.
Store Layout Design, Customer Loyalty, Merchandise.
Sales technique , Upselling and Cross Selling , Importance of gaining product knowledge.
Category Management -Product mix , Category ,Product Branding , Organising products.
Marketing Mix Retail marketing mix-Key elements-Place, Price, Product, Promotion, Presentation and People Element.

Module 2

Merchandise Management Meaning, Organising the buying process by categories, Merchandise Procurement, Visual Merchandising, Product display, Merchandise forecasting and budgeting.
Hiring , Training and Team Motivation.
Cross Merchandising , Visual Merchandising.
Understanding Customer behavior , Role of Store Manage.
Promotion and Advertisement , Offer.

Module 3

Customer service , order taking , presentation , Buying decision and factors influencing.
Retail Store Management.
Negotiation skills , Analysing sales performance and Training.
Handling Customer issues and complaints.
MIS and Reports.
Merchandise – planning and Wastage control.
Store Branding , product positioning , Safety and Security tag management.
Packaging and Stock management.
Sales process , customer loyalty , understanding customer preferences.
Overall Space Management.
POS – closing the sale and taking customer feedback (movement of truth).